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World Cup 2026 - OOH
Project type
OOH Data-Driven Business Strategy
Date
August 21
Portfolio Project Description
Title: Out-of-Home Media Strategy for FIFA World Cup 2026
Description:
Developed a comprehensive OOH media proposal tailored to the surge in tourism expected during the 2026 FIFA World Cup across U.S. host cities. The project combined market research, tourism projections, and impression modeling to quantify audience growth ranging from +5% to +103% depending on venue.
Key deliverables included:
Data Analysis: Modeled incremental daily impressions per host city based on projected visitor influx.
Budget Strategy: Recommended tiered budget adjustments — from maintaining current spend in low-growth markets to doubling investment in high-growth markets like AT&T Stadium (Dallas) and MetLife Stadium (NY–NJ).
Client Recommendations: Framed strategies around urgency, advising early commitments to digital OOH inventory to lock in placements before demand spikes and costs rise.
Presentation Materials: Crafted proposal content designed for pitch decks, with clear tables, charts, and messaging tailored to executive decision-makers.
Impact:
This project demonstrates how OOH planning can leverage major cultural events to maximize impressions, ROI, and brand visibility. By combining analytical rigor with persuasive client storytelling, the proposal showcases the value of strategic foresight in media planning.
